Final Poster

This is final our poster we created, to advertise our album 'The Old School Hate Clowns.'

Digipak

DigiPak on Prezi Emma Dimelow

http://prezi.com/zs_7axwh-aai/digipak/

Ancillary

These three albums; Black Grape - It's Great When You're Straight Yeah
Happy Mondays - Pills, Thrills and Bellyaches
Butthole Surfers - Locust Abortion Technician
We found these very inspirational for our own album cover for the digipak of our band 'Power Rangers Rendezvouz'. The vibrant colours are something we included throughout the video, so we also wanted to use them within our digipak as it reflects the style and genre of our band. On the Butthole Surfers album cover, the use of clowns is also something which we wanted to incorporate in our digipak, especially because of our album name 'The Old School Hate Clowns'.

Ancillary Poster Inspiration

I found this two pictures, from Marvel comics, great inspiration for mine and Emma's poster to advertise our band. I drew a picture, combining elements from both of these posters, including the characters and damaged buildings. We then decided to add a picture of Steve to show our band, but we felt it didn't fit in with the picture, so instead we put lots of pictures of him in the windows of the building, so our band is still incorporated into the poster.

Front Cover

This is mine and Abbi's CD front cover. The way that we did this is by firstly thinking of words that are commonly thought of within the magazine "world" words like; Pop, Bang, Crash, Boom and Wham. We wanted a pop art effect behind the picture, so using the fade tool along side the contrast, I edited the brightness of the text. Then using an effect, i made the picture more saturated, this also enabled that Steve stood out more against the background.

To make Steve stand out even more, I edited the colour and contrast on him making him more of a yellow, unrealistic tone but making sure it stood out. We were then told by Mr Nicole, to make aspects of Steve stand out, for example his watch. So I highlighted his watch, the apples and the while around his mouth to be brightened to stand out more, this gave the picture a more cartooned effect, which is what Abbi and I were aiming for.

Yes, I know I can't draw.

I WILL DO THIS ON A POWERPOINT TO MAKE IT PRETTIFUL :)

So, as Abbi has previously mentioned, we have done a comic strip style for our C.D case. Wow? Yes.

However, neither of us do art, which was a little bit of a set back but ahh well, anyone can draw when they put their minds to it, right? We'll let you decide. (Not all of them are done yet, so this is just the finished few.)

So i went and drew some pretty piccies for you all :)

This is where our super hero, Steve (he wishes) will start off, saying "What's this?!? A beautiful lady in trouble?!" He'll be flying off towards Earth to save her. How sweet. I thought the quote would be funny for our CD as all the women the super heros save are pretty, which is a bit stink of the ugly ones.

This is where our super hero is heading off to next, in order to save her lady. Mr Ford said that he likes this picture, as he thinks it looks Indie and fits well within our genre, also having these pictures in black and white, while having Steve still in his bright colours, making him stand out more.

This drawing is my favorite one, as it's really busy and hasn't got any blank areas. I also feel that it's the kind of drawing that you expect to see within a comic book, typical street which looks like it never ends and it's empty and over crowded with buildings.

When showing Mr Ford, he said that Abbi and I should think of a way to end our comic strip, as introducing the woman may leave our audience/ buyers where the super hero ends up and does he ever find the lady in trouble.

So, we decided that we need to add two more pictures in. We came up with the idea of having the super hero at home, and suddenly he has a "feeling" that something isn't right., we also intend to introduce our main character, by his band name of Power Rangers Rendezvous, to make it clear that this comic book inside of the CD is part of it, and their own comic :)

I will draw a comic back ground for this, and then photo shop this photo of him over the top... This is mainly for comical reasons, because of his man pout and the "thinking" pose. Also it will help connote to the audience what he is thinking. Which will be shown via text in a comic thinking bubble, also using small boxes in certain scenes to tell the story, as comic books do. The drawing I have done for this opening picture is off a very normal kitchen, which again adds comical factors as he's a super hero with a normal everyday house... no robots or play boy ladies. Nothing.

The last scene, will be when Steve finds the lady in trouble. We wanted her to be a comic character, to fit with the back ground... this gave me the idea of changing our album name of "The Old School Hate Clowns" to "Problems With Reality" but, as Abbi pointed out, we would of done the clown make up for nothing, and we both still like The Old School Hate Clowns. Anyways, to carry on about the lady. I think for the background I'm going to draw a factory layout, because that seems to be the typical place for women to get taken to in comic books. (still got to draw that out, in black and white again) Here is the woman i drew. And i know she's not pretty... as i said earlier i cant draw. And i was going to add colour to her, as this would help make her stand out for the background, but it turns out the peach skin colour is actually orange! And we don't want to set a bad example for young girls do we?! Also, as my sister said, "HA! She looks like something out of Planets Of The Apes" Now that is encouragement.

So here she is, the not so pretty, monkey features gothic looking lady he risked his life for... Worth it? I think not. I would like to back up her lips, i looked at some other comic women, and their lips, boob and bums are HUGE!! So, i tried to adopt that with her lips :) The reason for her tear is because she's so happy to be saved, also the colour will help to tell her apart from the black and white back ground.

The way in which this picture will be laid out, is like i said with the comic strip in the back of the factory, but then we're going to have a side shot, which we took of Steve in it aswell. Which is why the ugly rat woman is facing that way...

We will then have the comic speach again, which Mr Ford said my hand writing was well suited to do comic writing... don't know if that's a compilment of an insult but hey ho. So here we'll have the lady saying "You save me" Or "You found me" both very cheesy but very comic book like. In the scene information, which i keep calling them "Stage directions" which makes Abbi giggle, it will say something along the lines of "And The Power Rangers Rendezvous saved the say, and the pretty lady" Ending happily ever after.

This part of the CD we intend to be on the inside, so the outside bit (front and back) are like the cover and back of a comic book.

We have done our front cover and have moved onto the back. All of them are comic book like :) They will be on the blog shortly. Exciting.

P.S while writing this i've been watching Spider Man, can't get much more comic than that ;)

Ancillary

I found these two famous comic book websites very useful for inspiration for mine and Emma's digipak. For the inside pages, I suggested that we make it look like a comic book strip as our front cover also has the comic book look and effect on it. We took pictures of Steve jumping into the snow, which would work well within this idea.

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Ancillary Tasks

For our Ancillary tasks, Abbi and I thought it would be more practically and save time if we split up the task of making a digipak and poster at the same time.

We then decided that I would make the digipak while she made the poster.

This turned out to be very beneficial as we finished on time and we were able to get feedback from one another when editing our images.

Ancillary Product Inspiration

I saw this picture on the internet and it helped me and Emma when we were discussing ideas for our ancillary cover. Becky gave us the idea of a comic book style, which we thought was very good and would relate to our band, 'Power Rangers Redezvous'. This picture has helped us in our style of writing for our cover.

We have planned to incorporate the comic book element throughout our digipak, including a comic book strip of our 'hero' Steve rescuing a 'beautiful lady' and we are also including it on our poster advertising the CD.

Just a few pictures for Cd covers :)

Our final ever ever ever video... WOW!

And now it is the end of the editing and filming of our little creation. A bit upsetting really... NOT!! I'm glad all the stressing is over, but we're happy that we made the dead line first thing in the morning :)
So here she is... (Drum roll)
I give you... Power Rangers Rendezvous - Sleepyhead. Enjoy :)

Tweeting can cause over excitement!

Although unable to see, Greg James Tweeted me back. Yes, a famous man tweeted a normal girl like myself! Exciting news.

When our band are crazy famous, the feeling i have right now of "buzzing" is what they will be feeling... that's why we've intended to make our band a Twitter page so their fans can talk to them.

Greg James is our life!

Our Draft

Don't worry, it's all going to be changed!!

We understand also that there's a lot a lot of blank bits because we hadn't filmed them bits yet,

but the idea has now completely changed, so luckily we didn't film them bits or we would of just

wasted our time.

Ideas for our CD cover

For our album name, Abbi and I have decided to call it "The old school hates clowns" which is why there's a very sad looking clown at the top of this post. Using this very sad clown as inspiration for ideas, i will draw up a few ideas about what we would like the album cover to look like, adding and changing ideas as we progress into the actual making. 

I will remember to upload all of the other ideas :)

The new idea guys :)

So, after having the feedback and being very very grumpy over the review, Abbi and I had a sit down to talk about how we could improve, when we came to the conclusion that we're were stuck and doomed! Just kiddin'. We thought about how we could make the video more entertaining and relate more to the genre and the song. 

So, using the title of "Sleepy Head" we came up with the idea of having the whole video based around a dream... why we never thought of that before i don't know. 

Basically, the idea is to have him waking up as he did before, as if it's just a normal day and the audience are looking in on this boy's morning routine, but adding editing techniques like the stop motion of a shoe (was a sock but we had to change that) following the boy out of the room as he walks out, the days passing by really quickly, rewinding as if he's living the dream over and over again and jumping from one room to the other. This will require a lot of time and patients for us in the editing stage, but we need to make sure we get it spot on; lighting, distance and height is key for when the boy jumps out of one room into another. 

Abbi took inspiration from the song Run Away by Kanye West, which she informed me about, she liked the idea of having girls running over when they heard music. We thought of how we could use this idea in our music video, when I came up with the idea of having the boy play a recorder and instead of having girls running towards him, have toys in stop motion coming towards him, this is because the theme of dreams would match very well with this. Also, we have many toys in our music video to show the genre and gender :) In a way we linked this to the Pied Piper with him and his rats.  |

We also wanted to have some link with the name of the album this song is from, which we have named "The Old School Hates Clowns", so within the dream we want to have clowns or maybe mimes, if we're unable to do the clown make up. This will again add to the dream like state the boy is in, as we're using stop motion again to show how the clowns have moved around the room next to him.

For the party scene, which we could never get rid of, we want the boy to step out of one room to end up in a corridor towards the party area, again slick editing will have to be used for this.

We also want all the people who are attending to be wearing masks to make the music video a bit of a nightmare, as you cant see their identity.

Once inside the party, we want it all to be crowded and like the skins party we have previously talked about in a post. We must make sure that we have the whole crown clap to the beat, as in our feedback people thought the clapping in time to the music was really really good and fitted in well with the feel of the video.

As you can hopefully tell, we want our music video to have many aspects of dreams, the deja vu of reliving a dream, spooky sides of dreams, the weird dreams that are just so so random and the dreams you don't want to wake up from. But what about the lovey dreams?! Well we've made sure we have that involved too. We intend to have a girl in a eye mask in the middle of the room, who the boy will see. He tries to take her eye mask off but she runs away, this would link to dreams when you wake up before you know what happens.

We want to have these two at the ending too, as we want the girl to drag the boy outside to give him a gift and whispering in his ear. Using a close up of her lips saying "wake up" into his ear, we want this to be the first thing that the audience realise to be a dream. Then we want her to push him back, for him to then fall onto his bed back at home, showing that it was all a dream. Shame. But... the gift she gave him (which is going to be a bracelet) he has round his wrist, which will leave the audience wondering "was it really a dream?!"

A spanner in the works..

After getting the results from the teacher and peer assesment, automatically Abbi and I knew we had to change a lot of things to one, get a higher grade and 2, to make our music video more interesting.
We've had a lot of problems thrown at us durring the filming process such as, the change of the male lead role and now we had the problem of having our main girl character not being able to attend for filming because it was durring her learning time. Therefore, we had to either think of a way to get around this or just scrap that idea all together. Bare in mind that at this point we only had 2 and a half weeks left until the final dead line!! 

Being the brave troopers that Abbi and I am, we decided to start new with where our music video went and ended up... we did this mainly because of the feedback from the other people in our class said. Which was "i dont get the boy's and girl's relationship" and "you should add more stop motion, because it fits really well with the music video". So, taking these ideas on board we've now changed the idea. 

The feed back we got from our teachers wasn't what we really wanted to hear, because the bits of our music video we thought were really good, for our standards any way that thought, "you can do this better by..." The mise-en-scene we were told was not right, and it was too much like a boy's room, not a boy's music video room, which to be completely honest i dont understand one bit! But we've taken this on board and have figured out ways to make the teachers happy and to make our music video amazingly fantastic (touch wood). 

'See No Evil, Hear No Evil, Speak No Evil'

I saw this picture on the internet, a take on the saying 'See No Evil, Hear No Evil, Speak No Evil'. Although it doesn't necessarily relate to the narrative in our music video, I really like the image and feel that me and Emma could perhaps incorporate it into our stop motion ideas as it is a well known saying and I like the idea of it.

Kanye West - Runaway

Kanye West's amazing video for his new song, 'Runaway' really inspired me. Obviously we would not be able to create something as perfected and detailed as this but some of the shots can easily be replicated. For example, the shots of the car driving at the beginning, the solo shots of Kanye and the dancers and still shots of them. They are simplistic yet work really well and reflect the narrative of the video.

I also like the use of the slow down shots, as we have a lot of sped up shots we could try slowing others down to see how it works within our video.

The scene of Kanye playing the piano is also a great shot as it relates to Emma's suggestion of Steve playing the keyboard during our video, this incorporates him with the song more as he is meant to represent our band. I also like the angle used on this scene and it looks great when the dancers run in after hearing the piano, something else we could incorporate - others reactions to the music, which we could also link in with our stop motion.

Stop Motion Music Video

I found this video on YouTube, during additional research for mine and Emma's music video. Due to certain complications we have been rethinking certain scenes in our video and what we could change. One thing we decided on was to include more stop motion and to have it as a more recurring theme throughout our video.
This video inspired me, in giving me ideas of extra stop motion we could include in our work. I like the use of stop motion that includes the character, e.g. when the girl puts the shoes on and the laces move. I think they combine the stop motion with reality really well.

Our Draft Is Finished :D

Finally, we have completed our draft for our music video. We know that we have not got all the footage that we want and need to have a full music video, but we have made it clear that we will include the footage in our final piece.

The shots we plan on including in the footage yet to come are;
For the party scenes, we intend to use a range of different shots to create a "skins" atmosphere, like this one below.

We also plan on filming other scenes that involve both Steve and Chloe together, representing a flash back. The shots we want to use for this are a mid range shot of them both together, close ups of them holding hands and a full length shot.
We also need to re-shoot certain parts of our video, such as the scene when we first see Steve's feet, as MR SMITH told us that he needs, and I quote "more exciting socks". Also, when we see Mr Potato Head, the "banana" figure, which is actually two ducks, hugging is distracting.

Editing

So far, me and Emma have edited about 50 seconds worth of our footage. We feel we are progressing at a good pace and plan on filming the rest of our footage in the next few days.

However, we did come across some problems during our editing of the shots we had filmed, for example in our stop motion of Steve standing in front of the calendar, we noticed that the last shot was very dark in comparison to the previous ones, something we didn't notice during filming. Therefore, we decided to edit it to make it black and white to emphasise that the day was the most crucial, the anniversary of her death, of which our video is based around.

The Happy Couple :)

As we've stated before in previous posts, Abbi and I want the relationship between our characters to be believable. And we thought the best way to do this is to let Steve and Chloe have fun in front of the camera, so the audience can see how much fun they have together. And in them having fun in front of the camera, we found some natural shots of them being themselves together. The outcome of these photos is what we wanted, with a happy mood coming from them. I think we need more pictures and possibly some natural videos. But i think we might stumble across some natural videos in our out takes, where they're both having a laugh together.

Photo's whilst doing filming

Here are a few of our photos that Abbi and I took whilst filming and some props we used for our Mise-en-scene.

The filming so far has gone really well, we had to bring in lamps to make the room lighter and move a few bits and bobs around to make the room more like how we think our main boy character would be.

We've spent a bit of money on our props, but it's all in the name of making our music video realistic.

Our new main character...

Here is our new main character Steve Taylor. Abbi and I were lucky enough to find a boy main character in such short notice.

Fortunantly Steve has the style that we wanted our original actor Jack, has with the quirky indie style. He also is friends with our girl character Chloe Smith, so it wouldn't be awkward for them when we wanted them to be close in the filming of our music video. 

Change Of Male Actor

Due to a clash in filming schedule's we have had to change who is playing our main male character.

Jack was not available for when we needed him to film so Steve Taylor is now playing the main character role.

I think this will make us be more prepared next time and to sort schedules out earlier on in the creating process to avoid clashes and unavailability.

Filming Schedule

Tuesday 19th October

• First scene - alarm clock
• Sock stop motion
• Pan of room scene

Friday 22nd October

• All scenes in boy's bedroom
• Calendar stop motion
• Down the stairs and leaving house scene

Friday 29th October

• Moving figure stop motion
• Outside shots
• Girl on bed scene

Monday 1st November

• Ending scene with balloon
• Solo shots of male character

Thursday 11th November

• Re-film sock stop motion, use shoe instead

Tuesday 16th November

• Re-film of Steve solo shots in town

Friday 19th November

• Re-film stair shots with Steve
• Party scene
• Additional stop motion

Stop Motion

Today, we did a practice of filming our stop motion sock scene. We got about 10 minutes of footage and managed to easily edit and cut it down to make it appear as if the sock was crawling along the floor. However, we did not have enough time to transfer our footage from our Macs to the other computers so we could gain internet access, but we plan on doing so when we are next in school.

I think it was very beneficial for us to do this as we got a feel of what it was like to film and how specific the timing and shots need to be for when we record our actual video.

CD Cover Ideas

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Ideas for CD cover

As our band is going to be a new indie pop group, when looking for CD covers, i had to think about who has an indie feel or pop feel to their music, and does it come across in their CD covers?

Here are a few bands that I think their covers would be easily to recreate and also i think show an indie style to their image. 

The All American Rejects CD cover i think would be very easy to recreate using photo shop and editing the contrast of the colours. The randomness of this photo i think helps with the indie style, as it's unique. However, i dont think it's the best CD cover as it doesnt show much of what All American Rejects are about and what kind of music they play, which is more rock indie.

Personally, I think Miike Snow is amazing as is his music. He had his own logo, which is seen on the front cover of this CD, which also links to his name which the ice and his surname being Snow. Again, I think this would be very easy to recreate, but we'd have to come up with a logo for our band to have to put onto the CD cover. The only way you would be able to use just a logo instead of a picture of the band, would be if the band were well known and the logo was shown on everything they owned and made. 

Jack's Mannequin, this photo reminds me of a post card or something Paolo Nutini would make, as it's more jazzy looking rather than indie. This point kind of puts me off the idea of having his type of image on the band CD cover. Also, we would have to find someone who could draw resonably well to be able to pull this idea off. 

This cover I think is smart and can easily be done. I love the "old school" vibe about this cover, which the kid being like super man or a hero. This cover would be easily done, however, we would have to be able to draw our own character or have the rights to get hold of another cartoon character to use on our front cover. This would therefore, be a very long and stressful task of being able to use someone else's image as our idea. 

The verve, completely different to their other CD cover of them all sitting down on the grass as one group, showing a relaxing vibe, this is of the "world" being relaxing. I think this doesn't show much about their band and their image, which i would want to do for our band as it doesn't allow the audeince to see who is playing. Also, to recreate this you would have to have a very good artist at hand to draw something along these lines. 

Mumford and sons, my favorite band and so big at the minute! I think this kind of CD cover would be really good to use as a cover for our band, as it shows the unique style that the band has, as they have their full clothes on show and the folk rock musical instirments in with them. Also, the classic look using the streets, make the audience look at the cover more, and then they get pulled into what's in the window. 

We could easily do this by asking a shop owner if we could use their shop window to put our models in and take photos of. Hopefully, their are some nice shop owners who would be happy for us to do this... 

The one man band, Michael Tolcher. His CD cover shows him and only him, as he's the only one in the band to be shown. His cover would be so easy to recreate by taking a simple photo and mkaing sure only his face is in focus. However, i think this kind of front cover for a CD is rather boring, and as it's so easy to do, kind of makes me think that not a lot of effort went into the idea of the photo.

Maximo Park, are a long the same lines of our band, with the indie pop factor. The front cover here would be easy to recreate and also would link to the music video that we are making with the boy and the girl. I think this idea would be effective if we were to do it. We would have to experiment with different positions for the models and different edits on the photos. 

The Libertines.. Straight away from this image you can see that they're the "bad boys" of indie. And i know that they're the makers of indie music and the image that indie bands put across. However, as our band only has one main character we would have to recreate this shot with one person, which wouldn;t be as effective, as this photo shows the relationship (bromance) between the two characters. Also the tattoos and clothes show their image straight away, this is an idea i'll keep in mind, as i want the audience to see the band's image as soon as they see the cover. 

Biffy Clyro, this is such a great front cover. But, the art within this cover would be so hard to do, that again, we'd have to find someone who's really good at art to make a version of this that we could all our own. As for the fact of it showing an image for the band, i think that it doesn't show much of an image, just what kind of "taste" they have for art. Maybe this painting links to a song on the album?

Personally, i think this is such a boring front cover. And it looks cheap. This is the kind of front cover i would not like to produce, as it looks like no time, effort or thought went into it. As it's just black and white with some scribbles on it. Boring Jason Mraz. Boring. 

Ida Maria, the first girl on the list of CD covers. I think this kind of cover would be really good to use for our band, as we only have one person in it. So it would show the audience who they're listening to, having a relationship straightaway via a picture. The quote on her hand i also think would be a really good idea to have, as we could take a quote of the song, or the name of the album could be written across his hand. The fact that the audience can only see her nose and eyes in this photo, show an innocence in the character, using her arm as a deffence from the audeince. Overall, i really like this photo cover and i think it would be could to remake and make our own.

This cover links to the name of the CD cover as their a girl on the front cover and the album is called "Dizzy up the girl". I think this kind of front cover would be very effective to use, as it links to the relevance of the name and the clothing that the girl is wearing links to the image of the band. 

Crowded House. This front cover i think is amazing. The way they've made their front cover into a moodboard, i think is very effective witch the overlapping of random things that link into their band. 

I also think that the way they've put different pictures of the band members in is very effective, as it allows the audience to know who is who in the band, as i assume the guitarist is the one with the guitar on him?

Again, another moodboard type thing going on. I really like the way they've added the sticky tape into the image, this shows the roughness of the band. Also the polo shirts their wearing links into their indie style. This would be easy to recreate using photoshop and overlapping images. 

Air Traffic's CD cover i think is very clever, but must of taken a long time to create. I think if we were to do a front cover like this, we would have to draw up what we wanted to achieve and how we aimed to do it, before we went ahead and created a mess. I like how it looks like toys and fun, which i think we want to achieve with our band's image, we just want them to look and sound fun and for the audience to enjoy the "funness"

The Jam. This front cover would be so easy to do, if you had mature actors who weren't gonna mess around and pull stupid faces. 

However, as our band is only one person, i think having a cover like this would be boring as there's no action or fun happening in the back ground. So you would have to have more than one character in the image.

i love the vintage theme and feel of this CD cover. Even though, this photo got Vampire Weekend into a lot of trouble as they didn't have the rights to use it, i think if we could achieve a photo like this of a pretty girl, and edited it on photoshop, the cover would be very modern and interesting. But, we would have to have something within the cover to show the style of our band. Like a logo on her clothing...

Possible Band Names

Abbi and I needed to think of a name for our band, so we thought of names which could describe the song Sleepyhead. The only word we could conclude on was random, so our choice of a band name was pretty much anything...
The band names we thought of are;
Kids With Knives
Lego Monkey
Bad Luck Chuck
Logan
The Old School Hate Clowns
Power Ranger Rendezvous

We had to then narrow down the choice of bands, the ones that we thought were either too random or just didn't suit the band at all. We then decided to get rid of Logan as we thought it was too vague with the band image.
The next two we got rid off were Bad Luck Chuck, as it's too much like the film Good Luck Chuck, so we thought it would be a bit cheeky to steal it. The other name we got rid of was Lego Monkey, as we weren't sure about that particular name as it was again too vauge.
We then got rid of Kids With Knives, because we thought it had no connection to the band's image and it sounds more like a rock genre rather than the indie genre that our band is.
We then had our two favorites left that were; The Old School Hate Clowns and Power Rangers Rendezvous. We asked other people in our class what they thought of the names, the overall result was that The Old School Hate Clowns was too wordy and the other name was more fun and random. Which we then thought was the right name for the band, as all Indie bands have random names, for example; Two Door Cinema Club, Passion Pit and Mumford And Sons. So this links very well for our intended genre and theme of song.

Inspiration For CD Cover

This poster is simple yet effective. It portrays the image of the band and the style of their music. However, it doesn't give much away, which could be bad, in that the listener does not know much about them, but it also creates mystery surrounding the band which makes the listener want to listen and know more about them.

I like the style of this poster as I think the effects that are interweved together, work well. Yet, I don't think it creates enough of an impact on the audience as to who the band are and what they represent.

I like this image as I think it reflects the bands style and the image that they put across. I think an image like this for our own created band, would work effectively with our video and style and genre of the music.

I think this poster puts across the newer and updated style of Kings Of Leon, compared to their older look.

I think this poster again is simple yet effective. Although, I think it needs more to catchpeople's eyes as it doesn't have much to draw your attention.