25 Word Pitch

Me and Emma are doing, Passion Pit's 'Sleepyhead' for our music video. We are basing it on a seemingly normal day in a boy's life, including stop motion and enigma codes.

Katy Perry - Teenage Dream

I like the effects on this music video, how they've faded the colours to make them in a way less in your face, and more relaxed - which links to the lyrics in the video.

I also like how she mimes in the video, as the audience can tell that its her telling her "story", which again adds more impact on the music and lyrics.

The six different locations that the music video is shot in, makes the video more interesting to watch as it shows a change in time and not just a set moment.

Having more than just the main person in a shot also makes the video look more interesting as the audience can see that its in an "every day" situation. Also, the relationship between Katy and the boy makes the action more realistic, because of the promiemixs and use of space.

The season in which the music video is set also makes the music video more enjoyable to watch, this is because summer seems to make everyone happy. And the opening in the car with the roof down and sunglasses on, makes a nice opening to the song... which later ends in a bonfire on the beach. A typical "teenage american summer's day".

The costume and makeup used also makes the video more realistic. As she's meant to be seen as a teenager (not a 23 year old) she was made to wear less makeup than normal. I know this because of watching her Youtube channel interview about this music video. The costume that her and the characters within the music video links to the age range, as they look like they're in high school still.

Katy and the man in this video are both used Laura Mulvey's view of the male gaze (Katy) and the opposite for her man. This would be useful in getting a larger audience appeal, as both of the characters are attractive people.

Moodboard

Moodboard

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Busted Preliminary Task Evaluation

For our preliminary activity, we have to film our own version of the first 1 minute and 14 seconds of Busted's 'What I Go To School For' music video.
The first thing we did was form a prop list as a class including things like the uniform, guitars, filming equipment etc. We also decided on who would be the main roles in the music video. We needed the three members of the band, the teacher, two girls who walk past, a girl who turns round and smiles and a girl dancing. We chose Josh to be Charlie, Jack to be Matt and Dan to be James for the band. Becky was Miss Mackenzie as we felt she had a 'teacher' vibe to her. The two girls walking past were Leonie and Katie and Emma was the girl dancing. We chose to give our video a twist. The girl who turns round would be played by Luke. We thought this gave our video something different and made it more entertaining.
We got into pairs and each pair where then given 10 seconds of the video to storyboard for when we filmed it.

On our first day of filming we completed all of the outside shots as the weather was good enough to do it and as it's September we couldn't rely on it being a nice day if we left filming to a later date! Also, for the people who brought in the guitars it was much easier to get the use out of them in the first day so that they wouldn't have the hassle of having to keep bringing them in. These took most of the lesson to complete as we had to get exact timings right for things such as lip syncing and the synchronised jumps that the band do.
We spent our next lesson filming all of the inside shots to ensure we got all of our filming done. This took most of the lesson but we didn't have to do many re-takes which helped us get done sooner. We had time at the end to get a start on editing the final video. Me, Luke and Maz began editing the beginning and we managed to edit about 20 seconds of the final thing.

In the next lesson, me and Emma finished off the rest of the editing for our group. We had the original Busted video playing so we knew exactly what times certain shots should come in/end etc. so that we could get our video as close to the original as possible. We did a lot of cutting down clips as they didn't fit in with the original narrative and we sped up and slowed down some of the clips to make each scene flow more clearly into the next which we thought worked well. One problem we faced, was after editing the whole of our video we re-watched one clip and realised that the lip syncing was out of time with the footage. We tried to fix this by, again, slowing down/speeding up clips and trying to cut down or lengthen others. However, in doing so the rest of our footage didn't work so the best option was to leave the short clip as it was, rather than ruin the rest of our project.

For mine and Emma's own music video, if we include lip syncing, this has taught me that we need to be very observant and extremely specific in how we edit our own footage as we don't want something like that to happen in our final piece.
However, as this was our preliminary exercise, I'm very pleased with how it turned out, especially as it was the first time we had experience in lip syncing.

Final Idea

Me and Emma have chosen to pick the song 'Sleepyhead' by Passion Pit, for our final coursework piece.

Examples Of Other Texts

Me and Emma thought this video was a very good example of a media music video. We like the use of flashbacks which show 'natural' scenes within the narrative. We want to incorporate this into our own music video as I feel it will help the audience connect and be able to relate to the story more.




We also like this video as we want to incorporate the use of the first scene, how the song is playing softly in the background, as if the main character is listening to it themselves. I also like the use of the shots of photo booth pictures as, once again, I think it helps give a clearer view of the story and allows it to appear more real to the audience.




This is a great example of a music video. I like the use of the kind of party scene, something else which we had the idea of incorporating into part of our own music video. I also like how there is not a wide use of lip syncing as we also plan on using this idea in ours as the song we have is quite difficult to lip sync to and we feel we could tell more of a story if we only use minimal lip syncing

Evaluating A Music Video - Example's 'Watch The Sun Come Up'

This is the video for Example's, 'Watch The Sun Come Up'. Me and Emma thought this was an entertaining video as we liked the mix of real and drawn shots involved as they are a complete contrast, which we would like to include in our own coursework piece if possible. We also enjoyed the contrast of settings, alternating between the holiday location and when he has arrived back home. There was also a contrast in the colours used for the different locations, such as when they are on holiday, there is a use of bright and warm colours such as reds and oranges which relate to the mood of the scene. When they are back home, there is dull and cold colours such as grey and white, which also relate to the mood of the scene and the feelings of the characters in the video. The use of camera shots are very effective and we found it more entertaining to watch as there is a wide variety being shown. Laura Mulvey's 'The Male Gaze', is used in this video as the two main characters are attractive and appeal to the audience, both male and female. We also found this entertaining to watch as there is a story being told throughout, which we would also like to include in our own music video.We also think it's a good video as it has a 'happy' and uplifting vibe to it, through the exotic scenes and story line which many people will be able to relate to as they may have had the same experience at some point in their life. The use of the story also allows it to feel more real to the audience as it is not constantly Example miming, so it draws the reader in to the action more. The use of editing is very entertaining and makes the video more interesting to watch as they use varied and clever editing styles, for example, as mentioned before, the use of the drawing and how it changes from that to the scenes of reality.

Lip Syncing

This is mine and Emma's practice of lip syncing in preparation for filming our preliminary video, Busted's 'That's What I Go To School For'.

Eminem - Love the way you lie ft Rihanna

http://www.youtube.com/watch?v=uelHwf8o7_U&ob=av3e
The way in which the opening opens up is with a close up, this means that the audience is unable to see where the action is taking place.

Unlike Katy perry's teenage dream video, where she was telling her own story this video is of two outsiders telling another story. Which is more like a film than a music video in my opinion. This means that the action is mainly on the other people and we only see Eminem and Rihanna in short clips. But, we know that they;re the sings as they're miming the words to the song.

The colours used in this video are all quite warm, and when theirs not sunlight on screen there's fire, which i think links to the heat of the action within the scene. However, the fire is a key prop in the music video as its referred to in the music video in the chorus. An example of this is when Rihanna and Eminem are dancing outside the burning house and when Megan Fox has fire in her hands.

Using actress Megan Fox (known as one of the "hottest" women on the planet) is again using Laura Mulvey's theory of the male gaze. This is because if men (maybe women) knew she was in this music video, despite not liking the song, they would still listen to it because she's in it.

A lot of the scenes in this music video are repeated and there's again 6ish locations, the main one being the house that Megan Fox and Charlie from lost are in.

Diana Vickers - The Boy Who Murdered Love

Ellie Goulding - Guns and Horses

I love the location for this music video, because of how relaxed it makes the whole video feel, even with all the crazy dancers behind, which is a complete contrast to the action.

The opening, unlike the other videos, has an establishing shot where we can see Ellie in a forest singing. However, i feel that she looks a bit awkward with how she's standing and presenting herself, so thats a bit of a let down. Also, her miming isn't the best.

The camera work used when she's moving through the forest is smooth and makes it easy for the audience to see the action taking place, which I think is meant to be some kind of enchanted forest.

The back ground dancers I'm not too keen on as they look a little silly with their dancing, but i like the idea of having some thing in the background to take the focus off Ellie, as it can be a little boring watching someone flap their hands and mime.

The make up and costume used, on Ellie is casual as i think its again meant to link to her being in an enchanted forest. However, the extras within the music video have old fashioned soilder costumes and make up that looks a little bit like the joker out of bat man. Props used are swords, to fit in with the soilder theme and a white horse, which is meant to link to a unicorn.

The smoke used i think is effective as it hides what ever is around her but also absorbing the light, making the figures behind and around Ellie a little bit more... scary?

It seems a little bit like a Alice in wonderland music video, but on a lower budget.

Evaulating Katy Perry

This video of Katy Perry's Teenage Dream, Abbi and I found very enjoyable to watch. This is because the features we thought that the story of Katy and the man's realtionship interesting to watch. Also, the use of different camera shots that the camera man used made the drama more interesting. An example of this is when its a close up of Katy's face, to a scene shot of the cars and the characters to then a extreme close up of the dash board. The locations also make the music video interesting as its fits with the action that's taking place with the beach on a summers day.
We found that the appealing were the characters involved, as they were all reasonably attractive, linking to Laura Mulvey's theory of the male gaze. The colours used in the video are relaxed and pastle colours, which links to the summers day too. The colours also link to being natural, kind of like the make up that Katy Perry's, which is appealing as it links to the age that she's meant to be.
The things we found fun in this video are; the summers day, which is always fun as it reminds you of hot summer days. The fact that there's more people in the back ground, having a good time, dancing, allows the audience to watch them and take in their enjoyment. It also makes the audience believe the video more as its not just all Katy Perry miming.
This video would be easy to re-create as there aren't any special effects, just a lot of differet camera shots. Also, the colours of the clips can be edited to make the colour the same relaxed tone.

^^ Example watch the sun come up.

^^ Diana Vickers the boy who murdered love

Story Board for Busted Preliminary

Busted Storyboard 13 c 2010

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Busted

For our preliminary exercise we had to re make the Busted video "what i go to school for". Here is how the orginal is...

We were only asked to make the first 1 minute and 14 seconds of it.
As a class we sat down and decided who would play who in our short music video.
We decided that Josh would play Charlie (because of the eye brows) Jack would play Matt and Dan would play James. We did think about switching the roles so that the girls were the main character and were singing the song about a Mr Mccanzie, but we thought that this would look silly with the girls with having man voices, so we stuck to the original.
We also needed a Mrs McCanzie, a "ugly" girl to turn around and smile at James, two girls to walk past and a girl to focus the attention on when the group was dancing.
Becky was nominated to play the teacher role, as she looked the most teacher like... don't know if that's a compilment. Leonie and Katie were the two girls to walk past, Luke was nominated to be the "ugly" girl to turn around and smile at James. We thought it would funny if luke did it as a twist on the idea that no one in the school is as good as Mrs McCanzie. I was made to have the dancing bit.

We split up into pairs and did a story board for our given 10 seconds, which we drew or wrote, giving detailed labels about the height and angle of the camera.

We made sure that we did all the outside scenes on the first given day of filming, this is because we didn't know what the weather was going to be like next lesson, also bringing in heavy guitars was a pain!

The outside scenes took most of the lesson to do, as we wanted to make sure that we got the correct angles and make sure that we got everyone in.

On the lesson that we recorded the inside scenes, i wasn't at school. But i was there for the editing process. About 10 seconds had already been done by Luke, so me and Abbi thought we best finish off the rest. We made sure that we had the original video handy to make sure that we were using the right clips at the right time. We both found it quite hard to get the clips at the exact right time without having to move all the other clips around, resulting in them being out of time too. The way in which we sorted this problem out was by, obviously, cropping the clips down. Or speeding or slowing down the action. The end result of our music video, was very good, if i do say so myself. However, there was on clip when Josh is singing Charlie's lines, and it's a little bit out of time but we moved everything around to try get it in time, but it just would not go into the correct time, so it was as if he wasnt singing the correct bit.

But for a preliminary exercise and our first time with lip syncing into time, i think we all did really well.

Lip Syncing Exercise

In the lesson, we were set the task to lip sync a song of our choice, which was only meant to be 30 seconds long. Abbi and I did do a song at school, but as the music was off her phone, we couldn't hear it very well and it looked out of time on the camera. So we went home and recorded ourselves lip syncing to Hilary Duff's Hey Now.

To be honest, we both didn't find this task too difficult, mainly because i tend to lip sync to a lot of songs, as a little silly habit.

The only thing i found difficult, and i think Abbi did too, was trying to keep and straight face and not burst out laughing whenever i looked at her. The way i worked around this, was simply by not looking at her and thinking serious thoughts, as we have to do in drama.

Mood Board For Passion Pit - Sleepyhead

Media mood board

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Other examples of A2 Media music

What Abbi and I liked about this A2 music video was the flash backs to how the boy and the girl once were, and how the enigma code is created for the audience about what's happened for them not to be together any more? Also the flash backs looks so realistic that it makes you wonder, as an audience member are they actually a couple!? Also, how all the action taking place is telling a story and how as we go further into the song, the story comes clearer as to what's happened. I LOVE!! how the clips are rewinded back to "before it all went wrong" to link in with the action and the song, it looks really professional and i think i'll be stealing this idea.

With the boy singing to the camera and using facial expressions and gestures, it makes the audience build a relationship with him and sympathize for him and his heart break.

I like the way in which the change in the weather represents time passing, and how they've neatly put that in by overlapping the clips. Which brings to the editing, as it think it's all be cleverly edited together, as he's singing one song but in a range of different locations. Overall, i like it :)

As soon as this song started, i liked it. I think it's clever how he's listening to the song on the radio, so straight away the audience know what mood he's in, and then the story comes out to why he feels like that. I think we're going to have this kind of thing in our music video, just to introduce the song more and I said to Abbi about how the first song you listen to in the morning is always the song that stays in your head for the rest of that day, so we want to use our song on a alarm clock, so its in the boys head for the rest of his day.

How the video, in a way invites you into the boys room and what's inside it, with the posters of bands he's into and picture of him and his "girlfriend" makes you already get to know the character. I also like how the start of the video is also the ending, very cleverly done.

Again, a lot of flash backs done to show what has happened to the boy and why he's not with the girl anymore. The editing on this video i think is really clever, how it flashes quick shots of them together throughout, to drill in to the audience that this boy and girl are a couple but the girl's cheating on him. How they put the photos in on the beat of the drum, i think makes it more sleek.

This video is my favourite A2 music video. Just how it tells a story throughout the action, instead of it being a band singing it's a kid on a journey and finding things on his way. FUN!

How classic the film looks to is amazing. And the toys all around the room, make it clear that he's a kid, but wanting more out of life, as he's a board little boy. AWW.

The editing in this video, when they're on the streets and they move their heads i think is really cool, kind of stop motion which Abbi and I would like to put into our final piece, if we learn how to do it. :)

Everyone loves a bit of stop motion

Stop motion, i personally think is amazing. Hard, but amazing!
In our music video, we want our main character, a boy, to pull out a flip book with stop motion in it, which only needs to be about 5 seconds long. But there's so much detail and time that has to go into it. Like making sure all the drawings are the same size, place, expression and even the shading! That's why we only want about 5 seconds worth of it, because it'll just get too difficult and time consuming.


We also want some stop motion toys in our film. Not as many as this just one or two we think, but it'll take a lot of practice to make sure we get every movement right. Also, we need to ensure that the lightening stays the same, as its meant to show only a short amount of time passing by... not the hours that it might take to do.


This amazed me. We've put down on our story board that we're having stop motion socks moving towards the door as the boy walks out the room, and this is how we're going to do it. Smooth and slick :) Obviously i need to get more research on how to move the socks and how much to move it by, and when editing, make sure that it's all edited together at the right time.

Pitch for music video

Abbi and I have decided to do our music video to Passion Pit - Sleepyhead. We are going to do it based on a boy's day from when he wakes up to the next morning, creating a lot of enigma codes and flash backs. We're also going to try enclude some stop motion to go with our fun theme :)

Sleepy Head - Passion Pit

The song we've decided on :)


After about 30 other songs on the list, Abbi and I got it down to Passion Pit - Sleepyhead.
The reason we picked this song is because compared to the other songs like Example - watch the sun come up and Blink 182 - feeling this, this one, although the video is still really good, it wasn't as good as the others. Also, we needed a song which we wouldn't mind if we never listened to it again, and being Blink 182 fans, we wouldn't be able to live with ourselves if we ruined them.
We've got so many ideas as to what to do with this song. We want to add in stop motion, because it seems to both of us that it's that kind of song that needs some fun stop motion into it. Also, the story line that we've gone for, you wouldn't expect for this song... as it's a lot more dramatic, but we all like a bit of drama.
However, this song doesn't have a lot of words to them, and the only words that do come out are high pitch squeals, so we're unsure whether to have lip syncing in it, as it may look clearly fake! So we'll make sure to make our video extra fun without the lip syncing.