Actor - Jack Fox

This is Jack Fox who is playing the main character in our music video. We chose to have our central character as a male because our song choice is by an all male band so it is more appropriate than using a female character.
We feel he also fits the 'indie' style of our video, through his everyday look. This relates to the popular trends today so the audience will be able to relate to him as the main character.
We have decided to use Jack as our actor for his look and also because we are good friends with him so we know that he is reliable and won't let us down when it comes to filming.
He is also good friends with our female actress, Chloe Smith. Therefore, they will get on well during filming and there won't be any rifts or tension whilst we are recording and which will hopefully make the video appear more real and believable to the audience.
We want Jack to wear something which is on trend right now, which will make our video up to date and be able to relate to our intended audience. We will be changing his outfit several times, due to our different time slots in the video, e.g. the flashbacks with Chloe.

We want to make him look different in the flashbacks with Chloe, to how he looks now, showing a contrast of how his life has altered. For instance, we will make him look more rough and tired in the scenes of how he is now due to the effect Chloe's death has had on him.

Through showing his everyday life, our audience will hopefully build up a relationship with Jack and connect with him. Through also using the enigma of who Chloe is and who she is to Jack, when it is revealed they were in a relationship but she has passed away, we intend that to create catharsis from the audience.