I like the effects on this music video, how they've faded the colours to make them in a way less in your face, and more relaxed - which links to the lyrics in the video.
I also like how she mimes in the video, as the audience can tell that its her telling her "story", which again adds more impact on the music and lyrics.
The six different locations that the music video is shot in, makes the video more interesting to watch as it shows a change in time and not just a set moment.
Having more than just the main person in a shot also makes the video look more interesting as the audience can see that its in an "every day" situation. Also, the relationship between Katy and the boy makes the action more realistic, because of the promiemixs and use of space.
The season in which the music video is set also makes the music video more enjoyable to watch, this is because summer seems to make everyone happy. And the opening in the car with the roof down and sunglasses on, makes a nice opening to the song... which later ends in a bonfire on the beach. A typical "teenage american summer's day".
The costume and makeup used also makes the video more realistic. As she's meant to be seen as a teenager (not a 23 year old) she was made to wear less makeup than normal. I know this because of watching her Youtube channel interview about this music video. The costume that her and the characters within the music video links to the age range, as they look like they're in high school still.
Katy and the man in this video are both used Laura Mulvey's view of the male gaze (Katy) and the opposite for her man. This would be useful in getting a larger audience appeal, as both of the characters are attractive people.
another interesting idea. you have made good connections to relevant theory. i'm also impressed by the way you have thought in some depth (and written with a pleasing brevity) about this video. good work.
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