The way in which the opening opens up is with a close up, this means that the audience is unable to see where the action is taking place.
Unlike Katy perry's teenage dream video, where she was telling her own story this video is of two outsiders telling another story. Which is more like a film than a music video in my opinion. This means that the action is mainly on the other people and we only see Eminem and Rihanna in short clips. But, we know that they;re the sings as they're miming the words to the song.
The colours used in this video are all quite warm, and when theirs not sunlight on screen there's fire, which i think links to the heat of the action within the scene. However, the fire is a key prop in the music video as its referred to in the music video in the chorus. An example of this is when Rihanna and Eminem are dancing outside the burning house and when Megan Fox has fire in her hands.
Using actress Megan Fox (known as one of the "hottest" women on the planet) is again using Laura Mulvey's theory of the male gaze. This is because if men (maybe women) knew she was in this music video, despite not liking the song, they would still listen to it because she's in it.
A lot of the scenes in this music video are repeated and there's again 6ish locations, the main one being the house that Megan Fox and Charlie from lost are in.
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